Introducing Best for Lash™ Mascara: A multi-tasking formula that instantly lifts, lengthens, volumizes, and curls your lashes. And if you’re over 40, you should know this formula and custom wand were made specifically for thinning, delicate, mature lashes. So every swipe delivers bold definition and a flexible hold no matter your age. Leaving your lashes soft, strong, and beautifully fanned out from root to tip. Without smudging, flaking or clumping. And since this formula is peptide-enriched and made with nourishing botanicals, it’s more than mascara—it’s lash care that performs.

4-in-1 mascara that lifts, lengthens, volumizes, and curls
Smudge-proof and flake-resistant wear for lashes that last all day
Defines and separates without clumping or weighing lashes down
Peptide and vitamin infused to support healthy lash growth with age
Hydrating waxes and botanicals keep lashes soft, flexible, and never brittle
Buildable, lightweight formula—natural by day, dramatic by night
Gentle on mature lashes and sensitive eyes
Fragrance-free, paraben-free, cruelty-free

Mascara for Mature Women